Advanced Web Analytics Certification Training (Self Paced)

Advanced Web Analytics is the science of analysis that focuses on Internet data. It involves the collection, analysis, and data-informed decisions leading to the optimization of an organization’s digital ecosystem and supporting business processes. Data from websites, mobile applications, social media, Internet of Things, or third party sources are commonly combined with back-office Customer Relationship Management (CRM) and Sales systems to inform business decisions.
Web Analytics has become an integral part of core business strategies, workflow optimization, and maintaining a competitive edge.
This Web Analytics course covers fundamental concepts of analytics and deep dives into web, social, content and mobile analytics common scenarios and covers the popular web analytics tools used by marketers across the major industry domains. Although this course approaches on learning Digital Analytics from a managerial perspective, it will showcase tips and techniques for the most common google web analytics platform and several other relevant tools along the way.

• 15+ Hours of e-learning videos
• 20 hours of Instructor led online training
• Topics on Google Analytics, Data Analytics, Acquisition, KPIs and Social Analytics
• Hands-on practice of google Analytics
• 15 mini Projects and end of the course practice project
• Examples and case studies with Downloadable course ebook

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